Gothenburg Hotels Luxury or Affordable

When you vacation in Gothenburg, Sweden, you have numerous hotel options. Like many travelers, I prefer to stay in luxury hotels. In reality, my husband and I opt for Gothenburg hotels that are affordable.

This trip, we booked  Hotel Allen Sure Stay. The independently owned and affordably priced Sure Stay hotel, centrally located in Gothenburg was a good choice. However, we would have preferred a stay at the Elite Plaza Hotel. Many Gothenburg hotels are either luxury or affordable. Unfortunately, luxury and affordable hotel pricing don’t usually go hand in hand. 

As I only toured the 5-star Elite Plaza Hotel, this luxury hotel overview will be brief. Keep reading for my in-depth review of affordable Hotel Allen. 

Three-story Elite Plaza Hotel brick building exterior. Two trees, with fall colored leaves, front the 19th century building. An electric street car is about to pass by the luxury Gothenburg hotel.

Gothenburg hotels luxury or affordable

Located at Västra Hamngatan, in the fashionable part of Gothenburg, Elite Plaza Hotel is, indeed, elite. The palatial hotel, dating back to 1889, was once home to Svea Brand insurance company. 

Hotel rooms range from standard economy to several suites. In fact, one of the luxury  hotel rooms is named The Svea Suite. I’m told the Managing Director lived in this part of the house, with a sitting room and three bedrooms, when the life insurance company owned it. 

The 19th century building is a green key eco-label hotel with 127 rooms. The mosaic floors and stucco ceilings are in excellent shape. Inside the luxury hotel is restaurant Svea Wine & Dine, Plaza Bar and the English Pub Bishop’s Arms. If we return to Gothenburg, we look forward to a stay at Elite Plaza Hotel. 

Superior double hotel room. Chocolate brown drapes, double bed with white sheets, gray folded blanket. Gray bench at base of bed. Desk with chair. Two dark velvet chairs by picture window. Floor lamp, left of bed , by window.

Affordable Gothenburg Hotel Allen

While not considered luxury, Hotel Allen in Gothenburg is a sure bet. We’ve stayed at Best Western Signature Collection hotels and Sure Stay hotels. We selected Hotel Allen Sure Stay for it’s excellent location near Gothenburg Central Station and proximity to downtown Gothenburg. The location is perfect for couples, families or solo travelers in Sweden. 

There is nothing fancy about this Best Western hotel. Hotel Allen has been around since the 1930’s, but it was renovated in 2021. Originally a location for Christians to gather, and then an apartment building, Hotel Allen became a Sure Stay hotel in 2008. We found the rooms clean, comfortable and affordable. Our family room was downright spacious!

Family room with two single beds, partial views of gray tweed sofa bed and rectangular metal table with white marble table top. Black, faux wood cabinet with mini fridge to left of beds.


Single rooms to family rooms at Hotel Allen

Hotel Allen offered single, double and family-friendly rooms at this 3-story hotel. We were upgraded from our double room to a family room and we felt like we’d won the lottery. After several weeks of traveling with our backpacks, we appreciated the luxurious bathtub, separate walk-in shower and spacious hotel room. 

There was a desk area, for those of us who work on vacation, plenty of electrical outlets and a mini fridge in our room. Blackout curtains were accessible for the light-sensitive sleeper. Personally, we slept with the windows and curtains wide open, as we were in an upper level room. The fresh air, with a nice cross breeze, was a bonus. 

White marble bathroom walls surround large, open picture window at Hotel Allen. Left of window is white ceramic farm-style double sink. To the right of open window is white jetted bathtub.


Waffle bar breakfast

We learned about Fika in Sweden and joined in on the afternoon snack wherever possible in Gothenburg. If you are traveling with children, or want an afternoon snack, head into the breakfast room for a waffle buffet. There’s also tea, coffee and a small selection of cookies available in the afternoon. 

As for the complimentary breakfast, I prefer European breakfast buffets to some of the American Best Western hotels. In addition to smoked deli meats, hard boiled eggs, smoked salmon and several varieties of cheese, there were hot items, as well. Vegans might like the meatless meatballs. I’ll stick to yogurt and fresh fruit. 

Three-story rectangular cement and brick building. The front door is on the right of the building entrance. Nine rectangular windows are set in the front of the brick hotel.

Hotel Allen Sure Stay

This Gothenburg hotel is pet-friendly with specific rooms on one floor dedicated to dog-approved rooms. There is an additional fee for pets. The hotel features an elevator. Additionally, there is on site car and motorcycle parking. 

If you are a Best Western Rewards member, Sure Stay hotels qualify for points, as well. The hotel offers special pricing for Best Western Reward members.

Room rates range from 600 SEK – 1,094 SEK depending on the season, room type or if Bruce Springsteen happens to be playing in Gothenburg. Room rates for all hotels tend to increase when famous musicians descend on Gothenburg.  You can also check prices on which often has better rates.

As mentioned, Hotel Allen has an excellent location in Gothenburg. We could walk almost everywhere. If you visit in the spring, summer or fall, you might like to rent a boat or take the ferry to a nearby island.

Whether you select Gothenburg hotels for luxury or affordability, you’ll have plenty to see and do in this part of west Sweden. We enjoyed our holiday in Gothenburg and look forward to returning.

Review and photos of Gothenburg hotels by Oregon Travel Writer Nancy D. Brown Top two photos courtesy Elite Plaza Hotel. Nancy used her Best Western Rewards membership to book this hotel stay. As always, all opinions are her own. 


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